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Internet Advertising
Lets face it, for the small business owner the advertising marketplace has changed.
Readership of print media continues to decline at the same time there is a strong rip tide pulling
consumers to the Internet.
Big businesses have caught on to this and are spending tens of thousands
of dollars advertising online. Even our newly elected President Barack Obama made brilliant use of the online
marketplace to reach voters. If you are on facebook or twitter you know what I am taking about.
Marketers are tired of paying exhorbatent fees for out dated print technology that is very difficult if not
impossible to measure and track. How many of you still use the phonebook? Thank goodness for recycling.
So what does "Online Advertising" mean?
The term online advertising is a very broad term covering anything from free classified ads to
very costly Google Adwords campaigns or expensive ad placement on high traffic websites. Many of these techniques can
deliver good results but they can be time consuming and costly.
A Targeted and Trackable Solution
We have the solution that puts YOUR company on the cutting edge of the latest technology available
at a fixed monthly cost.
No matter how many clicks or views you receive (more is always better) your price
remains the same. And your ad never drops out because your budget has been taped.
Many local business owners may have a web site, but most have no idea how to generate
traffic to it. And if that web site was not created to attract traffic organically then you are stuck
having to tell people your site exsists.
We provide the solution to the problem for millions of small businesses
by giving them a web presence at half the cost with more power and features.
A web presence that can be targeted to the zip codes in which the business owner would like to advertise.
First we create an advertisement for your business and host it on the LocalAdLink Business Directory which
displays your business details, address and map to your location, photos, videos, coupons and website link.
LocalAdLink uses geo-targeting technology which determines the physical location of a web site visitor and
delivers different content to that visitor based on his or her location and interest level.
Next, The revolutionary part of our platform is that we take your business listing and push it out onto
the web. What does this mean for you? Well, we're not just sitting back and waiting for people to visit
LocalAdLink.com, we are pro-actively pushing your listing out through our partner web sites.
Your listing can be seen on some of the most popular web sites, search engines, and social networks in
America. Some of these include Goggle, Yahoo, MSN, AOL, Ask.com, Earth link, YouTube, GMAIL, About.com,
Napster, PGA.com, Redbook, Hollywood.com, Monster.com, MySpace, LinkedIn, Friendster, Bebo, Hi5, Orkut,
MiGente and BOOMj.
But the best part is by using our geo-targeting software, your ad is only shown to
people in your area which ensures you get the most value for your advertising dollar.
What is "geo-targeting" and how does it work?
Geo-targeting is a technical term for a commonly used technology.
Using this technology we attach our programs to a national database that stores zip codes, cities, counties, states,
and countries tracked by IP addresses. IP addresses are unique addresses assigned to your internet
access by your ISP (internet service provider).
LocalAdLink matches your IP Address to this national database and delivers the closest results. These
results will allow LocalAdLink to display advertisements,
businesses, events, coupons, and maps accordingly. While not 100% accurate, it averages approximately
83% accuracy.
What Savvy Marketers should Be Asking Themselves
Am I appropreately allocating my marketing/advertising budget to include an effective online presence?
How am I measuring my online advertising performance?
What is my current coupon/promotion strategy?
Am I using the down economy as a time to build relationships with customers that will payoff in the future?
Am I optimizing my search strategy in today's economy?
Am I being creative or am I doing what I have always done?
Twitter, Facebook, Video's LocalAdLink
With more and more potential customers looking for products and services on the Web, isn't it time you
leveraged the latest online advertising strategies?
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